Based on reviews, the Sony a7 is the best camera but a friend (who’s a photographer) says the Canon 70D is way better. What do you do? You listen to your friend because recommendations from those we trust are powerful.
Additionally, we want to be among the ‘early adopters,’ those first to have the newest and coolest stuff. What’s better than finding out about cool stuff? Being the one who’s inspiring others to buy!
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